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Eeva Sokolowski
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Ajankohtaiset
Helsingin Sanomat iPad app
Ajankohtaiset
Helsingin Sanomat iPad app
Helsingin Sanomat iPad app
Tulosta sivu
The app has been already downloaded on over 22,000 iPads.
Usage
About 6,000 different devices per week -> about 8,000 different users. Over 20 % of those who test the service start using it!
More than 600,000 pages shown per week.
Intensive reading: 120–150 pages shown / different user. An average user accesses the app over 20 times a week.
Upcoming:
– A tool for the editorial staff to link video and audio content, interactive visuals, links, etc. to articles.
– Advertisement allocation by section
HS iPad profile survey
HS iPad is a great medium for reaching decision-makers!
Focus groups among HS iPad readers
Focus groups among HS iPad readers
- Male – 82 %
- 83 % are 25–54 years of age
- Helsinki metropolitan area 63 %
- As many as 63 % in an executive position/senior clerical employee
- As many as 63 % have a university/polytechnic degree
- As many as 58 % have an annual household income of over EUR 75,000
Advertising in HS iPad
"I don't mind the ads at all, to the contrary. I'd like to see more high-quality advertising and more video content, for example."
- Advertising is rather/very suitable – 62 %
- 41 % admit to having tapped an advertisement
- The respondents also want advertisements in the iPad version of HS
Background of the survey
- The purpose of the survey was to investigate the user profile of the HS iPad app.
- The survey was conducted in cooperation with Richie Oy, 5–16 May 2011.
- The survey was implemented as a rich media solution in the HS iPad app. An invitation to take the survey was released in advertising spots.
- The survey was taken by 1,625 users of the HS iPad app.
Julkaistu: 23.6.2011
(päivitetty 23.6.2011)