The Finnish media landscape
The total ad expenditure 2010 was 1.346 billion euros. Growth 6.6% compared to 2009. Finland has a population of 5.3 million and an unique language. As traditionally the strongest medium, newspapers have share of 36 % of media advertising.
Online advertising accounts for 15.3%, which represents a growth of 14.7% compared to 2009. Display-advertising grew by 35.9 % and classified by 14.0 % . Search engine advertising grew by 30.7%
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Advertising in total 1 346 M €
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Finland is a country of newspaper readers
Along with Japan and Norway, Finland has very high newspaper readership.
Newspapers are a part of everyday life in Finland.
Newspapers are a part of everyday life in Finland.
Some characteristics of Finnish newspapers:
– high readership loyalty
– broad subscription base
Finns generally subscribe to their newspapers and have them delivered to their homes every morning between 5 and 7 a.m.
– high readership loyalty
– broad subscription base
Finns generally subscribe to their newspapers and have them delivered to their homes every morning between 5 and 7 a.m.
The key role of newspapers in Finn´s daily lives
Newspaper are often the first media for the Finns in the morning. Newspapers have very high quality in Finland. They are under continuous product development, and newspaper brands are expanding to new areas such as supplements, internet, mobiles and tablets. The position of local newspapers in the market is strong and stable. Newspaper is still a very convenient user interface.
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