The Helsingin Sanomat iPad newspaper is a strong media for reaching decision-makers. The user of the Helsingin Sanomat iPad application is typically a wealthy man with a high level of education who lives in a city and holds an executive position.
The iPad newspaper is gaining new readers at a fast pace
The application is used by 20,000 different users each week (using 13,500 separate devices). Reading is intensive: there are 100–110 page displays per user. On average, the user visits the application more than five times a week. Up to 62 % of the application’s users find that advertising is well suited to the iPad version of Helsingin Sanomat.
The application has been downloaded to over 50.000 iPad devices.
Intense use!
About 120 – 150 impressions a week / device.
About 120 – 150 impressions a week / device.
Helsingin Sanomat iPad profile research
- 82 % are men
- 83 % are the age of 25 – 54
- 63 % live in Helsinki region
- Management (or higher position) 63 %
- Highly educated (University etc.) 63 %
- Household yearly income over 75.000e 58 %
Note! Print ad can be transformed to iPad with minor editing. If bought in addition to a Helsingin Sanomat newspaper ad you get your ad to Helsingin Sanomat iPad application for only 1,300 euros. The ads have been very popular, so please reserve your spot well in advance!
Source: Richie Oy on May 2011
What´s upHS iPad information |
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Please ask for more information
Eeva Sokolowski
tel. +358-9-122 2347
mobile +358-400-438 594
eeva.sokolowski(at)sanoma.fi
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