People take six hours per week to read HS, longer than ever before. Reading the newspaper is a pleasure, a peaceful moment of one's own.

A lot of readers spend a lot of time reading the paper because of its varied and interesting contents: news from Finland and abroad, discussions and debates, culture and sports achievements, useful and entertaining information from all sectors of life. The contents are created by 300 professional journalists.

HS works on the everyday market, where multiple repetitions reach many people. HS is an advertiser's optimal solution: quick, reliable and above all effective mass media.