Volume – Our strength in the fragmented media field
- Helsingin Sanomat currently has about one million readers, strong regional coverage and national reach in the most desirable consume target groups.
- The HS media family already reaches 1.7 million readers.
- With increasing fragmentation of the television market, Helsingin Sanomat will grow even stronger and more influential.
Quality – Superb link to the readers: reader engagement, more time spent reading
- Helsingin Sanomat's relationship with its readership is based on trust: Our readers know they will get interesting and substantial information and commentary about the world near and far
- Helsingin Sanomat has an extremely strong relationship with its readers.
Effect – Media family and its many efficient opportunities for the clients
- Helsingin Sanomat's overall readership grows strongly thanks to multiple channels.
- Our diverse media family provides the right solution for the needs of every advertisers.
Source: TNS reader 2011/ TNS Gallup Oy