According to the readership survey, the Nyt weekly supplement is read more regularly than before and readers tend to re-read it multiple times. Compared to last year, more time is spent reading the supplement.
Humour and entertainment
With Nyt readers have fun. The supplement's most read section is Kuka Nyt (Who Now), which is followed by over 800,000 readers.
What Now
With Nyt readers have fun. The supplement's most read section is Kuka Nyt (Who Now), which is followed by over 800,000 readers.
What Now
The second most read section is Mitä Nyt (What Now), where readers find tips and write-ups of the latest events around the city. 8 of 10 Helsinki residents say they attend events listed in Nyt.
TV shows
The listings and tips for TV in Nyt are read a lot. With 76,000 readers, it is the supplement's third most read section.
Readers consider Nyt to be engaging, current and entertaining: "Brisk tone and varied viewpoints", "It's fresh and entertaining and offers a lot of tips", "I'd say that it's a hard to find a comparable package about what's current in Helsinki and around the world".
TV shows
The listings and tips for TV in Nyt are read a lot. With 76,000 readers, it is the supplement's third most read section.
Readers consider Nyt to be engaging, current and entertaining: "Brisk tone and varied viewpoints", "It's fresh and entertaining and offers a lot of tips", "I'd say that it's a hard to find a comparable package about what's current in Helsinki and around the world".
Special editions
Nyt will be published as a hybrid the first Friday of every month, with a four-page themed content printed on higher-quality paper.
Special editions 2012
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| Month | Day | Theme | |
| January | 6.1. | Travel | |
| February | 3.2. | Sport & exercise | |
| March | 2.3. | Film | |
| April | 5.4. | Fashion & style | |
| May | 4.5. | Opening of the terrace season | |
| June | 1.6. | Great celebration issue | |
| July | 6.7. | Relationships | |
| August | 3.8. | Music and what’s on this autumn | |
| September | 7.9. | Fashion & style | |
| October | 5.10. | Home interiors | |
| November | 2.11. | Restaurants | |
| December | 7.12 | Games & gadgets, home electronics | |
Source: Nyt –liite readership survey 2011 / TNS Gallup Oy
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Please ask for more information
Eeva Sokolowski
tel. +358-9-122 2347
mobile +358-400-438 594
eeva.sokolowski(at)sanoma.fi
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