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Toimivaa mainontaa
Case Lensway improves visibility with Helsingin Sanomat
Toimivaa mainontaa
Case Lensway improves visibility with Helsingin Sanomat
Lensway improves visibility with Helsingin Sanomat
Tulosta sivu
The concept of Lensway, an online optical shop, is based on low pricing and functional logistics. The Swedish company is still fairly unfamiliar to the Finnish public.
"We wanted to inform the Finnish consumers that it is possible to get high-quality eyewear at lower prices."
Helsingin Sanomat provided us with the best channel to reach our target group on a broad basis. As a result of advertising in the Sunday paper, the number of visitors to our website dramatically increased, and our sales increased by 120% the week the ads were published," says Enni Hannula, Head of Sales and Marketing at Lensway.