Readers like to see travel adverts, and check them actively for special offers, information on prices and tips on destinations and travel agencies.
Also, the readership of Helsingin Sanomat, Kuukausiliite and Nyt Weekly Supplement clearly travel more than the rest of the population. For example, over 40 % of the readers of Helsingin Sanomat say travelling is a hobby, whereas the equivalent figure for the entire population is 10 percentage points lower.
Indeed, Helsingin Sanomat reaches an overwhelming majority of those who are into travel: over 400,000 pairs of eyes tuned in to the travel frequency.